“On March 16, 2016, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) jointly selected and publicized listed enterprises that are outstanding in terms of encouraging the empowerment of women in the workplace and granted them the “Nadeshiko Brand” designation. The Nadeshiko Brand Initiative was inaugurated in FY 2012, and in FY 2015, the fourth year of the Initiative, METI and the TSE included the scope of candidates to include enterprises which are listed outside the first section of the TSE as candidates for the Nadeshiko Brands, selecting 45 enterprises in total for the honor. Providing women with opportunities for success in the workplace is known to contribute to facilitating business innovation as well as enhancing competitiveness in global markets and is a touchstone for progress in diversity management.” (METI)
Is you company in the list?
Check the 45 entreprises/brands from here: Announcement of the FY 2015 Nadeshiko Brands
What do you think of this Initiative and of the pertinence/interest of doing this (every year)?