GBMC Article published by the EU-Japan Centre for Industrial Cooperation:
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1) in EU-JAPAN NEWS, in the Decembre 2014 edition of the Centre’s Newsletter.
Article to be found page 15 of the Newsletter:
http://www.eu-japan.eu/sites/eu-japan.eu/files/december14.pdf
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2) permanently online, on the “EU Business in Japan” website:
http://www.eubusinessinjapan.eu/library/publication/article-direct-sales-entry-strategies-in-japan
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