Tag Archives: Japan Entry Strategy

Japan Entry Strategies + How to set up an office in Japan

Japan Entry Strategies + How to set up an office in Japan

Japan Entry Strategies + How to set up an office in Japan


GBMC is honoured and delighted to present you the following Japan business seminar:

Seminar H: “ Japan Entry Strategies and
How to set up an office in Japan”


More details (on Linked In) from:

Japan Entry Strategies and How to set up an office in Japan

or from our website:






Direct Sales Entry Strategies in Japan

Japan Entry Strategies

Japan Entry Strategies


GBMC Article published by the EU-Japan Centre for Industrial Cooperation:

1) in EU-JAPAN NEWS, in the Decembre 2014 edition of the Centre’s Newsletter.
Article to be found page 15 of the Newsletter:

2) permanently online, on the “EU Business in Japan” website:


About how to “survive” in Japan’s Business World

How to survive in Japan

How to survive in Japan

In 2012, the EU-Japan Centre carried out a Survey of EU SMEs on their Internationalisation towards Japan (Source: In Search for Growth: Towards a New Role for SMEs in EU-Japan Relations, EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION 2013).   The obstacles most often mentioned by respondents (126 European SMEs) were:

  1. Language barriers (55%),
  2. Difficulty to grasp business practices,
  3.  Costs,
  4. Difficulty in understanding the local laws or regulations,
  5. Conforming to Japanese standards.

So, you have a “Homework” to do when approaching one of the most dynamic and challenging market in the world. Of course, you should and you could start reading a couple of books/papers about Japan (you will find some resources on the “Publications” Page of our website http://www.gbmc.biz), as well as taking part in various cross-cultural training seminars (which we also offer at GBMC) or executive training programs.

However, there is a quicker way to kick off your “Japan Project”. If you are a business executive of a company:

  • approaching the Japanese Market,
  • reviewing its options in terms of Japan Entry Strategy,
  • already exporting to Japan (Indirect Sales) or,
  • already established and doing business in Japan (Direct Sales).


(after a quote from “Wall Street”, Oliver Stone’s movie)

It will save you a lot of time, research and money, as the base of what you need to know is summarised in one single place:

Yabusame 8

The Ultimate Survival Guide for Business in Japan”

In this book, I show::

  • That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign (EU) companies.
  • That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
  • How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
  • Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.

So feel free to check the book details.


The eBook is available right now for sale on various e-commerce sites (KOBO/AMAZON/LULU/YOUSCRIBE/FNAC/RAKUTEN/IBOOK).

The useful links are provided on our website at the “eBooks” page:




Japan gateway (Wikipedia)



Following GBMC’s successful WEBINAR performance on the same subject, webinar that took place on February 25th

( webinar recording and Powerpoint Presentation are available from: http://www.eubusinessinjapan.eu/library/event/webinar-04-japan-entry-strategy),


which can be downloaded (after registration) from the following link:


If interested or if you have further questions or comments, please contact us at GBMC  (info@gbmc.biz)


Free Webinar “Japan Entry Strategy” at the EU-Japan Centre for Industrial Cooperation


Date: Tuesday, 25 February 2014

Time: from 10:30 to 11:30 (Brussels time)

What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements?

[Abstract]  There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available. Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the webinar and for which we will give specific and practical information, according to the following three categories:

  • Part I – Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) &      E-commerce or E-business Operations.
  • Part II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
  • Part III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.

The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

What you will learn during this webinar?

In 30 minutes from your desk, discover:

  • What are the advantages and disadvantages of each Entry Strategy?
  • Does my company really need an office? What are the benefits and costs for the business?
  • What type of legal structure is available for direct sales and partnerships in Japan?
  • Which are the most common (4) Market Entry Scenarios?
  • Which criteria or parameters (4) impact the choice of a business structure?


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker:  Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)

Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation

Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels)


Should you be interested in this event, feel free to register on:


New official website “EU Business in Japan” coming soon!

As explained in page 3 of the October 2013 Newsletter of the EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION

(see attached file: EU-Japan News October 2013), the EU-Japan Centre is developing a new website (www.EUbusinessinJapan.eu) dedicated to

business information on Japan, as well as running related side activities (webinars, experts’reports, e-learning sessions) on Japan for EU companies.

As the website will be members only, you can already register (for free) at the following link: http://www.eu-japan.eu/member-ship-registration. The website will be launched in January 2014.

Further, GBMC will contribute to the www.EUbusinessinJapan.eu project by providing 3 Market Reports and animating 3 webinars on the following subjects:

Japan Entry Strategy (webinar scheduled on 25 February 2014)

Get to know your Client and Adapt (about B2C and B2B Marketing Strategies in Japan; webinar scheduled on 16 April 2014)

Renewable Energies in Japan (webinar scheduled on 20 May 2014)

Please feel free to register and to follow/join/contact us (info@gbmc.biz)!  Further details will be given in later posts.

Finally, in the same October 2013 Newsletter (check page 17) of the EU-Japan Centre, you will find a revised version of one of our articles

“IS JAPAN STILL INNOVATIVE?”. We hope you will like it.

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