Tag Archives: Marketing in Japan

Attention: “Japan Books” for you to read!

"Japan series" by Philippe Huysveld (GBMC)

“Japan series” by Philippe Huysveld (GBMC)

 

« Japan Series »: A new series of Books (6) about the economy, the society, the culture, business, tourism and the history of Japan.

 

Mastering the cultural, linguistic, social, economic, technical and business specificities of the Far East and in particular of Japan is not an easy thing and demands a certain amount of investment in time and resources.

For this purpose, Philippe Huysveld, Japan expert and senior consultant in Europe-Japan business at the consulting firm GBMC (Global Business & Management Consulting, www.gbmc.biz), has written and proposes to you his series of books about Japan, entitled « Japan Series ».

Made of 6 books, available as well in digital format (eBook) as in paper format (paperback), this collection’s objective is to share with business men, students, Japan “aficionados” and the general public about the various aspects of the Land of the Rising Sun.

 

More details from:  https://www.linkedin.com/pulse/japan-books-philippe-huysveld-gbmc-series-huysveld-ir-mba/

 

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NEW – Release of GBMC’s fifth (e)Book: “Mastering Japan Business”

“Mastering Japan Business”

by Philippe Huysveld (GBMC)

​”Japan Series”: Livre/Book 5

"Mastering Japan Business" (by Philippe Huysveld)

“Mastering Japan Business” (by Philippe Huysveld)

 

A reference Book for non-Japanese executives about “How to do business in Japan“!

More information from:

http://gbmc.agence-presse.net/2017/09/23/release-of-gbmcs-fifth-ebook-mastering-japan-business/

OR also from:

http://www.gbmc.biz/mastering-japan-business–e-book.html


Third edition of the (e)Book “The Ultimate Survival Guide for Business in Japan”

The Ultimate Survival Guide for Business in Japan
by Philippe Huysveld
“Japan Series”: Book/Livre II
Editor: Lulu.com

 

 

“The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.”

 .

BOOK AVAILABILITY

More information from our Press Release at http://gbmc.agence-presse.net/?p=30&preview=true

or from our website at http://www.gbmc.biz/survival-guide–e-book.html

 

 

 


Guidelines for B2B Marketing in Japan

B2B picture

B2B Marketing in Japan

 

Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the Octobre 2014 edition of the Centre’s Newsletter.
Article to be found page 16 of the Newsletter:

http://www.eu-japan.eu/sites/eu-japan.eu/files/october14.pdf
2) permanently online, on the “EU Business in Japan” website:

http://www.eubusinessinjapan.eu/library/publication/article-guidelines-for-b2b-marketing-in-japan


NEW book Release: The Ultimate Survival Guide for Business in Japan

Yabusame 8

The Ultimate Survival Guide for Business in Japan

NEW book Release: The Ultimate Survival Guide for Business in Japan http://ow.ly/D2EQg (or directly from our website:  http://www.gbmc.biz/GBMC_eBooks.html)


Guidelines for B2C Marketing in Japan

B2C Marketing in Japan

B2C Marketing in Japan

Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the March 2014 edition of the Centre’s Newsletter.
Article to be found page 13 of the Newsletter:

http://www.eu-japan.eu/sites/eu-japan.eu/files/march14.pdf
2) permanently online, on the “EU Business in Japan” website:

http://www.eubusinessinjapan.eu/library/publication/article-guidelines-for-b2c-marketing-in-japan

 


New official website “EU Business in Japan” coming soon!

As explained in page 3 of the October 2013 Newsletter of the EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION

(see attached file: EU-Japan News October 2013), the EU-Japan Centre is developing a new website (www.EUbusinessinJapan.eu) dedicated to

business information on Japan, as well as running related side activities (webinars, experts’reports, e-learning sessions) on Japan for EU companies.

As the website will be members only, you can already register (for free) at the following link: http://www.eu-japan.eu/member-ship-registration. The website will be launched in January 2014.

Further, GBMC will contribute to the www.EUbusinessinJapan.eu project by providing 3 Market Reports and animating 3 webinars on the following subjects:

Japan Entry Strategy (webinar scheduled on 25 February 2014)

Get to know your Client and Adapt (about B2C and B2B Marketing Strategies in Japan; webinar scheduled on 16 April 2014)

Renewable Energies in Japan (webinar scheduled on 20 May 2014)

Please feel free to register and to follow/join/contact us (info@gbmc.biz)!  Further details will be given in later posts.

Finally, in the same October 2013 Newsletter (check page 17) of the EU-Japan Centre, you will find a revised version of one of our articles

“IS JAPAN STILL INNOVATIVE?”. We hope you will like it.


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