Tag Archives: Marketing in Japan

Third edition of the (e)Book “The Ultimate Survival Guide for Business in Japan”

The Ultimate Survival Guide for Business in Japan
by Philippe Huysveld
“Japan Series”: Book/Livre II
Editor: Lulu.com

 

 

“The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.”

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BOOK AVAILABILITY

More information from our Press Release at http://gbmc.agence-presse.net/?p=30&preview=true

or from our website at http://www.gbmc.biz/survival-guide–e-book.html

 

 

 

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Guidelines for B2B Marketing in Japan

B2B picture

B2B Marketing in Japan

 

Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the Octobre 2014 edition of the Centre’s Newsletter.
Article to be found page 16 of the Newsletter:

http://www.eu-japan.eu/sites/eu-japan.eu/files/october14.pdf
2) permanently online, on the “EU Business in Japan” website:

http://www.eubusinessinjapan.eu/library/publication/article-guidelines-for-b2b-marketing-in-japan


NEW book Release: The Ultimate Survival Guide for Business in Japan

Yabusame 8

The Ultimate Survival Guide for Business in Japan

NEW book Release: The Ultimate Survival Guide for Business in Japan http://ow.ly/D2EQg (or directly from our website:  http://www.gbmc.biz/GBMC_eBooks.html)


Guidelines for B2C Marketing in Japan

B2C Marketing in Japan

B2C Marketing in Japan

Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the March 2014 edition of the Centre’s Newsletter.
Article to be found page 13 of the Newsletter:

http://www.eu-japan.eu/sites/eu-japan.eu/files/march14.pdf
2) permanently online, on the “EU Business in Japan” website:

http://www.eubusinessinjapan.eu/library/publication/article-guidelines-for-b2c-marketing-in-japan

 


New official website “EU Business in Japan” coming soon!

As explained in page 3 of the October 2013 Newsletter of the EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION

(see attached file: EU-Japan News October 2013), the EU-Japan Centre is developing a new website (www.EUbusinessinJapan.eu) dedicated to

business information on Japan, as well as running related side activities (webinars, experts’reports, e-learning sessions) on Japan for EU companies.

As the website will be members only, you can already register (for free) at the following link: http://www.eu-japan.eu/member-ship-registration. The website will be launched in January 2014.

Further, GBMC will contribute to the www.EUbusinessinJapan.eu project by providing 3 Market Reports and animating 3 webinars on the following subjects:

Japan Entry Strategy (webinar scheduled on 25 February 2014)

Get to know your Client and Adapt (about B2C and B2B Marketing Strategies in Japan; webinar scheduled on 16 April 2014)

Renewable Energies in Japan (webinar scheduled on 20 May 2014)

Please feel free to register and to follow/join/contact us (info@gbmc.biz)!  Further details will be given in later posts.

Finally, in the same October 2013 Newsletter (check page 17) of the EU-Japan Centre, you will find a revised version of one of our articles

“IS JAPAN STILL INNOVATIVE?”. We hope you will like it.


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