Category Archives: Business

Third edition of the (e)Book “The Ultimate Survival Guide for Business in Japan”

The Ultimate Survival Guide for Business in Japan
by Philippe Huysveld
“Japan Series”: Book/Livre II
Editor: Lulu.com

 

 

“The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.”

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BOOK AVAILABILITY

More information from our Press Release at http://gbmc.agence-presse.net/?p=30&preview=true

or from our website at http://www.gbmc.biz/survival-guide–e-book.html

 

 

 

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Troisième édition de “Lecture Economique Histoire Japon”, (e)Book, Philippe Huysveld

Lecture Economique de l’Histoire du Japon

 

Nous vous invitons à lire la Troisième édition du livre “Lecture Economique de l’Histoire du Japon” !!

Source: Lecture Economique Histoire Japon, eBook, Philippe Huysveld

 


Cross-cultural Training Registration, GBMC Consulting

NEW DATES FOR 2017 ARE AVAILABLE NOW!

For registration to open, public seminars in Paris or Brussels areas, please check the dates available on this page and contact us

Source: Cross-cultural Training Registration, GBMC Consulting


NEW eBook – MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

MOSAICA JAPONICA:
Lecture Culturelle du Japon socio-économique

« Japan Series » : Book/Livre III
Editeur : Lulu.com
Par Philippe Huysveld (GBMC)
Avec une Préface d’André Jaumotte

 

Masque de Noh "Okina" réalisé par Philippe Huysveld

 

An eBook, in French, about the Relations between Culture, Society and Economy in Japan, Avec une Préface d’André Jaumotte

More information from:  MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique


First Tsukiji Market Auction of 2017: tuna price peaks at 74 Mio JPY!

Tsukiji Market - Fish Auction (picture by Lagardère Active Digital)

Tsukiji Market – Fish Auction (picture by Lagardère Active Digital)

 

In short:

First Fish Auction of the year at Tsukiji Market in Tokyo, where the first red tuna (maguro)of the year 2017 (212 kg) was sold for as little as 74.2 Millions JPY (about 605.000 Euros), the second highest price since the record breaking price of 155.4 Millions JPY in 2013. For the sixth time, it is the restaurant chain “Sushizanmai”, headed by Mr Kiyoshi Kimura, who bought the giant tuna fish.

At this level of prices, it’s time to become a fisherman and to learn more about red tuna fishing!!

Read more from:

http://www.msn.com/fr-fr/actualite/photos/a-tokyo-un-thon-rouge-vendu-plus-de-600-000-euros/ss-BBxVhkt?ocid=spartanntp#image=1

 


MERRY CHRISTMAS and HAPPY NEW YEAR 2017 !

 

Christmas - Fire.gif (Aweber)Christmas - Shaking-present.gif (Aweber)Christmas - Gift-Dog.gif (Aweber)

Christmas - Snowman1.gif (Aweber)Christmas - TrainPOC.gif (Aweber)Christmas - Fireplace.gif (Aweber)

Mery Christmas and a Happy New Year !!

Mery Christmas and a Happy New Year !!

Happy-New-Year.gif (Aweber)

Happy-New-Year.gif (Source – Aweber)

Christmas - Tree-lights.gif (Aweber)

.

JOYEUX NOEL ET BONNE ANNEE 2017 !

良いお年をお迎え下さい。

.
Shinnen Akemasite Omedetou Gozaimasu (GBMC)

Shinnen Akemasite Omedetou Gozaimasu (GBMC)

.

We wish you a Happy End of the Year Holiday and we are looking forward to keeping in touch, working, engaging or exchanging with you again next year !
.
In 2017, please feel free to contact us, as well as to follow us on our Blog (www.gbmc-blog.biz) or to check regularly our website (www.gbmc.biz) for updates.
.
Best Wishes,
.
The GBMC Team
Europe-Japan Business Consultants
GBMC (Global Business & Management Consulting)
Paris, France

IP protection in Japan: “to submit or not to submit a patent, that’s the question”

Par Metiipr — Travail personnel, CC BY-SA 4.0, (Wikimedia Commons)https://commons.wikimedia.org/w/index.php?curid=48284951

Par Metiipr — Travail personnel, CC BY-SA 4.0, (Wikimedia Commons)https://commons.wikimedia.org/w/index.php?curid=48284951

 

“The filing budgets of many international companies have been reduced since the financial crisis in 2008, and a proportionately greater share of these financial resources is now being allocated to protecting innovations against infringements taking place in China.

The question of where to submit a patent depends on the size of the market, the presence of competitors and the existence of manufacturing bases.

With most manufacturing now being done in China, European companies are more motivated to first submit there, says Ayato Susaki, chief consultant and group leader of the Innovation and Industrial Strategy Group for the Science and Safety Policy Research Division at Mitsubishi Research Institute in Tokyo.

“It also makes sense to submit patents in jurisdictions with many pirated goods, in order to protect against [pirating],” he says.

Felix R. Einsel of Sonderhoff & Einsel Law and Patent Office in Tokyo is a patent attorney with a licence to jointly litigate cases with other attorneys at law in Japan. He points to inadequacies with the court system in Japan as one of the main reasons those European companies that file frequently in Europe choose not to do so in Japan.

IP protection is supposed to be enforced when an infringement occurs, as lawsuits can be filed with the possibility of damages being awarded by the courts. But in Japan, damages are relatively low, sometimes making court cases little more than a costly exercise.

In Germany, on the other hand, the party that loses the case is required to pay the legal fees of the winning party. Doing so ensures that the patent owner can recover any damages in a true sense.

In Japan, patent infringement cases normally cost between ¥20 million (€162,000) and ¥40 million (€325,000), and each party pays their own legal fees.

Japanese companies also often prefer to reach a settlement before going to court. Einsel highlights the cultural aspects of such a move, especially since companies that sue each other may have a working relationship in other fields that are just as important to them.”     (Source: EUROBIZ News)

 

So, unless the IP court system is improved  and more effective (in a “kaizen” approach), is it really worth going to court for a patent row in Japan, the land of the “consensus”? What is your experience or opinion?

Read more from:

http://eurobiz.jp/feature/better-courts-better-protection/

 


EU-Japan FTA: towards Open Markets and Stronger Economies!

EU-Japan Trade

EU-Japan Trade

 

EU Commissioner Elżbieta Bieńkowska:

“If we can work together effectively on the basis of open markets, our economies will gain, our businesses will gain, and our consumers will gain,” insisted EU Commissioner Elżbieta Bieńkowska in her speech at the EU-Japan Business Round Table in Tokyo to an audience that included Japanese Cabinet Ministers and businesspeople.

“The free trade agreement that we are negotiating will stimulate growth on both sides.

She noted that there are those who believe markets and borders should be shut, but pointed to the fact that this has not worked historically. If Japan and the EU are to move forward and grow economically, these voices of opposition must be proven wrong; and in order to do this, both entities must work closely together.”    (EUROBIZ News)

 

Very well. Enough negotiations: When will a deal be signed?? Meanwhile, because of  higher trade tariffs, Europeans companies are loosing ground (market shares) in Japan to US rivals and others!!

Read more from:

http://eurobiz.jp/qa/open-markets-stronger-economies/

and

https://www.linkedin.com/pulse/eu-japan-epa-why-europe-needs-finalise-deal-right-now-philippe?trk=mp-reader-card

 

 


Brexit: relocate to and invest in Paris and Brussels areas!!

UK

UK

EU

EU

 

Well, as you know, the British people have decided to leave the EU-28! So be it.

What will be the new (trade/financial) relations between UK and the EU-27 is still unclear but we already know that some banks, multinationals and investors (some of them being Japanese) will/might relocate or move part of their activities to Paris, Frankfurt or other EU cities (like Brussels). For example, HSBC bank announced its plan to shift 1000 jobs to Paris. JP Morgan will also move thousands of jobs to continental Europe.

So, it is the right  timing now to review the “Top 10 reasons to invest in Paris area”:

http://parisregionentreprises.org/en/about-paris-region/top-10-reasons-invest-paris-region

as well as the “9 Good reasons to invest in Belgium”:

9 Good reasons to invest in Belgium

Also check our previous post on this Blog:

https://gbmc-blog.biz/2016/05/09/eu-exit-would-make-uk-less-attractive-to-investors-says-japans-pm/

as well as our own (home-made) “European Countries Profile Handbook series”:

http://www.gbmc.biz/countries-handbook–report-.html

 

So what is your company waiting for? What do you think?

 


The “Gigafactory”: Tesla Motors and PANASONIC working on mass-producing Lithium Ion Batteries!!

The Gigafactory Project (Picture - Tesla Motors)

The Gigafactory Project (Picture – Tesla Motors)

 

“With a planned production rate of 500,000 cars per year in the latter half of this decade, Tesla alone will require today’s entire worldwide production of lithium ion batteries. The Tesla Gigafactory was born of necessity and will supply enough batteries to support our projected vehicle demand.

Tesla broke ground on the Gigafactory in June 2014 outside Sparks, Nevada, and we expect to begin cell production in 2017. By 2020, the Gigafactory will reach full capacity and produce more lithium ion batteries annually than were produced worldwide in 2013.

In cooperation with Panasonic and other strategic partners, the Gigafactory will produce batteries for significantly less cost using economies of scale, innovative manufacturing, reduction of waste, and the simple optimization of locating most manufacturing process under one roof. We expect to drive down the per kilowatt hour (kWh) cost of our battery pack by more than 30 percent. The Gigafactory will also be powered by renewable energy sources, with the goal of achieving net zero energy.

The name Gigafactory comes from the factory’s planned annual battery production capacity of 35 gigawatt-hours (GWh).”  (Tesla Motors)

 

Great Project and Vision! Congratulations to both Tesla and Matsushita (PANASONIC) for this “environment-friendly” business plan!!

 

Read more from:

https://www.teslamotors.com/en_GB/gigafactory

https://www.teslamotors.com/en_GB/blog/panasonic-and-tesla-sign-agreement-gigafactory

 

 


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