“Transforming Japanese Business: Rising to the Digital Challenge”

• Discusses how Japanese business landscape is changing with the emergence of digital technology and what practices are succeeding
• Informs how Japanese industry is adapting, or not, to changes in digital technology. Exposes gaps and strengths in digitalization in Japan
• Presents theoretical and practical cases from Japan that will inform business and academic readers

Contains the Chapter “Japan B2C Retail Industry in the Digital Age” by Philippe Huysveld (GBMC)

More info from Springer:

https://www.springer.com/us/book/9789811503269