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Learn more about Japan through books!

Offer "Japan series" Books as a gift!

Offer “Japan series” Books as a gift!

“Japan Series”

Philippe Huysveld (GBMC)’s (e)Books


A reference series of Books (6) about the economy, the society, the culture, business, tourism and the history of Japan!


Mastering the cultural, linguistic, social, economic, technical and business specificities of the Far East and in particular of Japan is not an easy thing and demands a certain amount of investment in time and resources.

For this purpose, Philippe Huysveld, Japan expert and senior consultant in Europe-Japan business at the consulting firm GBMC (Global Business & Management Consulting, has written and proposes to you his series of books about Japan, entitled « Japan Series ».

Made of 6 books, available as well in digital format (eBook) as in paper format (paperback), this collection’s objective is to share with business men, students, Japan “aficionados” and the general public about the various aspects of the Land of the Rising Sun.


More info from:



Don’t push papers, push Products !

Nice post from Jeff Weiner !


Profit rather than sales !

Great post from James Caan:


Customers First !!

Customer perception might be very different between remote countries, like France and Japan !

Here is a link to James Caan’s view on this:



EU-Japan Business

Consult with GBMC and get the EU – Japan Markets at your door’s threshold!

Crisis solution or First help stop !

Whatever your most urgent requirements are, whatever the phase of your project, whatever the size of your operations, GBMC provides your organization with punctual assistance as well as with full scale solutions, helping you to export & launch your products or services overseas, assisting you in finding new products for your local market or even helping you to set up operations abroad. For both the Japanese market and Western European markets (France, Benelux, UK, Germany). GBMC assists you on compliance with customs clearance, domestic distribution knowledge, B2B market studies, feasibility studies, strategic planning and even office setting.

Our Commitment

GBMC is dedicated to developing new international business and helping companies in Japan and in Europe to penetrate both Japanese and European markets. Our japan consultants assist our clients in improving working relationships in multicultural environments and we are committed to provide you with the relevant amount of consultancy, professional service, training & guidance along each project stage, whenever needed or asked. Your project is unique to us and is our priority.

Our Services

In terms of EU – Japan Consulting, our services consist in a mix of consultancy, foreign trade and training activities.

•Market Entry and Market Development Consultancy

We offer our clients Strategic Consultancy Services aimed at entering or developping the European and Japanese Markets, These services include:

◦Market Research & Analysis
◦B2B Prospection Services
◦Strategical Marketing & Product Strategy
◦Feasibility Studies (identify business opportunities in the markets and evaluate potential of products, as well as viability of projects)
◦Joint Venture Consultancy Services (identify potential partners for collaboration or joint venture, draw up short list and carry out interviews, negotiate collaboration agreements)
◦Business Start up Consultancy Services (plan and implement entry strategy, SWOT Analysis of the relevant industry, location and cost study)
◦Subsidiary/Office set up in Japan or EU zone

Example of a Market Research & Analysis Project: for a Japanese Automotive parts supplier, carry out an extensive search on the European Telematics/ITS market and more specifically on the European GPS Market. Report includes: Market Definition & Size, EU Vision & Policy for ITS, Market Players, Focus on the ETC and the Car Navigation (OEM & Aftermarket) Market Segments, ITS Future.

Example of a B2B Prospection Mission: for a Japanese Healthcare device manufacturer, first carry out an Analysis of the European Healthcare Market and then, after consulting with our client, approach the selected healthcare distributors across Europe for product & business presentations.

Example of a Feasibility Study Project: for the same Japanese Healthcare device manufacturer, study and summarize the obstacles & required actions in order to introduce a new line of healthcare products in Europe. Report includes: EU Medical Marking, TUF testing, pricing structure & margin levels, key exhibitions in Europe, distribution network.

Example of a short-term Office Set up Mission (a few months): on behalf of a British manufacturer, after an initial product training, carry out a Market Research in the field, in the Kansai region (Osaka), assess the market potential for their product line and feasibility study of investing in Japan, including office location search & office rental cost determination . Finally, Preparation and Presentation to the Board of Directors of a Business Plan for the new office to be opened.

Further, as an addition to our Consultancy Services, we also offer:

•Foreign Trade / Import and Export Services

◦Administrative & Communication Support
◦Customs Clearance & Logistics Support
◦Professional Presence
◦Third Party Assistance
◦Exhibition/Event Support

■preliminary organisation of the exhibition
■accompaniment in the exhibition

Example of Third Party Assistance: facilitate Effective and Efficient Communication between buyer and seller by taking part in negotiations, teleconference or face-to-face meetings. Help with technical or commercial proposals whenever requested.

Example of Exhibition Support: help an exporter or a manufacturer to organize an event, to set up and manage a booth at an exhibition of your choice in Europe or in Japan. Includes Local problems and communication problems solving.

Training/Translation Services

◦Cross cultural training for European staff in Japanese companies
◦Cross cultural training for Japanese expatriates working in Europe
◦Training for European companies who have Japanese customers, clients or partners (Japan business etiquette, Japanese business culture, doing business with japan, business in japan …)
◦Japanese Translator & Interpreter services (Japanese-English)

We also provide other customized services in addition to those above, depending on your requirements.

Please feel free to contact us at anytime

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