Category Archives: Japan

Third edition of the (e)Book “The Ultimate Survival Guide for Business in Japan”

The Ultimate Survival Guide for Business in Japan
by Philippe Huysveld
“Japan Series”: Book/Livre II



“The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.”



More information from our Press Release at

or from our website at–e-book.html





Troisième édition de “Lecture Economique Histoire Japon”, (e)Book, Philippe Huysveld

Lecture Economique de l’Histoire du Japon


Nous vous invitons à lire la Troisième édition du livre “Lecture Economique de l’Histoire du Japon” !!

Source: Lecture Economique Histoire Japon, eBook, Philippe Huysveld


Sortie d’un nouveau livre: “CHRONIQUE DU JAPON DES ANNEES 90”


Tribulations Culturelles d’un jeune Européen à Kyoto”

“Japan Series”: Livre/Book 4

an (e)Book about Life in Kyoto in the 1990s for a young European,

from a cultural, travel, social and academic perspective


​This book, by Philippe Huysveld, is a screening of Japan  in the 1990s,  from a cultural, travel, social, economic and academic perspective. It is intended at foreign students studying in Japan or at expats living in Tokyo as well as at the motivated reader or tourist interested in knowing more about the Culture, Society, Education and Economy of Japan.



Par Philippe Huysveld (GBMC)

« Ayant séjourné 30 mois (d’octobre 1992 à avril 1995) à Kyoto, la capitale culturelle du Japon, et ayant voyagé beaucoup à l’intérieur du pays, l’auteur de cette chronique espère, en partageant ses aventures quotidiennes et ses voyages, pouvoir donner à ses lecteurs une bonne idée de tout ce que le Japon de cette époque pouvait offrir.

Partageant son expérience académique, touristique, culturelle et sociale, au contact des habitants de Kyoto et du reste du pays, l’auteur présente à ses lecteurs des aspects peu connus du Japon en Occident, subtilités qui échapperont aux touristes étrangers de passage dans le pays.

Par conséquent, ce livre, par son découpage en 30 chroniques mensuelles correspondant au 30 mois de ce séjour, parsemé de photos illustratives, se veut « facile à lire » et s’adresse à un large public, curieux d’en savoir plus sur les aspects culturels, touristiques, académiques, linguistiques, économiques et sociaux du Pays du Soleil Levant.”

Philippe Huysveld, Mars 2017



Le livre de 222 pages au format eBook est disponible sur les sites suivants :

La version “paperback” de 134 pages en format A4 est disponible également sur le site:

Plus d’informations sur:



Hommage au Baron André L. JAUMOTTE (ULB)



Ce n’est que récemment, en publiant la version “papier” de mon livre “MOSAICA JAPONICA: Lecture Culturelle du Japon socio-économique”, que je me suis aperçu de ce que André JAUMOTTE nous a quitté le 18 décembre 2016, à l’âge de 97 ans. Ce livre, dont le premier jet remonte à 1995, je le dois en partie à André (qui avait alors 76 ans) dont j’ai bénéficié des judicieux commentaires et qui en a écrit la préface, écrite avec beaucoup de passion et de précision!

En effet, Recteur et Président honoraires de l’Université de Bruxelles (ULB), membre émérite de l’Académie Royale de Belgique, titulaire de nombreuses distinctions scientifiques et honorifiques, André JAUMOTTE se passionnait également pour les Arts, l’Asie et le JAPON, en particulier. Fruit de ses nombreux déplacements au Pays du Soleil Levant et de sa contribution au développement des relations académiques et scientifiques de la Belgique avec le Japon, il avait aussi été décoré par le gouvernement japonais de “l’Ordre du Trésor Sacré avec étoile d’or et d’argent”.


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Cross-cultural Training Registration, GBMC Consulting


For registration to open, public seminars in Paris or Brussels areas, please check the dates available on this page and contact us

Source: Cross-cultural Training Registration, GBMC Consulting

NEW eBook – MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

Lecture Culturelle du Japon socio-économique

« Japan Series » : Book/Livre III
Editeur :
Par Philippe Huysveld (GBMC)
Avec une Préface d’André Jaumotte


Masque de Noh "Okina" réalisé par Philippe Huysveld


An eBook, in French, about the Relations between Culture, Society and Economy in Japan, Avec une Préface d’André Jaumotte

More information from:  MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

First Tsukiji Market Auction of 2017: tuna price peaks at 74 Mio JPY!

Tsukiji Market - Fish Auction (picture by Lagardère Active Digital)

Tsukiji Market – Fish Auction (picture by Lagardère Active Digital)


In short:

First Fish Auction of the year at Tsukiji Market in Tokyo, where the first red tuna (maguro)of the year 2017 (212 kg) was sold for as little as 74.2 Millions JPY (about 605.000 Euros), the second highest price since the record breaking price of 155.4 Millions JPY in 2013. For the sixth time, it is the restaurant chain “Sushizanmai”, headed by Mr Kiyoshi Kimura, who bought the giant tuna fish.

At this level of prices, it’s time to become a fisherman and to learn more about red tuna fishing!!

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Mery Christmas and a Happy New Year !!

Mery Christmas and a Happy New Year !!

Happy-New-Year.gif (Aweber)

Happy-New-Year.gif (Source – Aweber)

Christmas - Tree-lights.gif (Aweber)




Shinnen Akemasite Omedetou Gozaimasu (GBMC)

Shinnen Akemasite Omedetou Gozaimasu (GBMC)


We wish you a Happy End of the Year Holiday and we are looking forward to keeping in touch, working, engaging or exchanging with you again next year !
In 2017, please feel free to contact us, as well as to follow us on our Blog ( or to check regularly our website ( for updates.
Best Wishes,
The GBMC Team
Europe-Japan Business Consultants
GBMC (Global Business & Management Consulting)
Paris, France

IP protection in Japan: “to submit or not to submit a patent, that’s the question”

Par Metiipr — Travail personnel, CC BY-SA 4.0, (Wikimedia Commons)

Par Metiipr — Travail personnel, CC BY-SA 4.0, (Wikimedia Commons)


“The filing budgets of many international companies have been reduced since the financial crisis in 2008, and a proportionately greater share of these financial resources is now being allocated to protecting innovations against infringements taking place in China.

The question of where to submit a patent depends on the size of the market, the presence of competitors and the existence of manufacturing bases.

With most manufacturing now being done in China, European companies are more motivated to first submit there, says Ayato Susaki, chief consultant and group leader of the Innovation and Industrial Strategy Group for the Science and Safety Policy Research Division at Mitsubishi Research Institute in Tokyo.

“It also makes sense to submit patents in jurisdictions with many pirated goods, in order to protect against [pirating],” he says.

Felix R. Einsel of Sonderhoff & Einsel Law and Patent Office in Tokyo is a patent attorney with a licence to jointly litigate cases with other attorneys at law in Japan. He points to inadequacies with the court system in Japan as one of the main reasons those European companies that file frequently in Europe choose not to do so in Japan.

IP protection is supposed to be enforced when an infringement occurs, as lawsuits can be filed with the possibility of damages being awarded by the courts. But in Japan, damages are relatively low, sometimes making court cases little more than a costly exercise.

In Germany, on the other hand, the party that loses the case is required to pay the legal fees of the winning party. Doing so ensures that the patent owner can recover any damages in a true sense.

In Japan, patent infringement cases normally cost between ¥20 million (€162,000) and ¥40 million (€325,000), and each party pays their own legal fees.

Japanese companies also often prefer to reach a settlement before going to court. Einsel highlights the cultural aspects of such a move, especially since companies that sue each other may have a working relationship in other fields that are just as important to them.”     (Source: EUROBIZ News)


So, unless the IP court system is improved  and more effective (in a “kaizen” approach), is it really worth going to court for a patent row in Japan, the land of the “consensus”? What is your experience or opinion?

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EU-Japan FTA: towards Open Markets and Stronger Economies!

EU-Japan Trade

EU-Japan Trade


EU Commissioner Elżbieta Bieńkowska:

“If we can work together effectively on the basis of open markets, our economies will gain, our businesses will gain, and our consumers will gain,” insisted EU Commissioner Elżbieta Bieńkowska in her speech at the EU-Japan Business Round Table in Tokyo to an audience that included Japanese Cabinet Ministers and businesspeople.

“The free trade agreement that we are negotiating will stimulate growth on both sides.

She noted that there are those who believe markets and borders should be shut, but pointed to the fact that this has not worked historically. If Japan and the EU are to move forward and grow economically, these voices of opposition must be proven wrong; and in order to do this, both entities must work closely together.”    (EUROBIZ News)


Very well. Enough negotiations: When will a deal be signed?? Meanwhile, because of  higher trade tariffs, Europeans companies are loosing ground (market shares) in Japan to US rivals and others!!

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