Tag Archives: GBMC

EU-Japan: Making moves towards trade liberalisation!

Strategic Alliances and Partnerships in Japan

GBMC’s article published in the Septembre 2017 issue (issue 50) of “The Shipping Network Magazine”, the official magazine of the Institute of Chartered Shipbrokers (see pages 12 and 13).

Content: Update on the status of the negotiations for the EU-Japan EPA (Economic Partnership Agreement) and Analyse of the impact of populism on a future deal.

Download the magazine (PDF file) from here: ICS – Shipping Network Magazine – 50 septembre 2017



NEW – Release of GBMC’s fifth (e)Book: “Mastering Japan Business”

“Mastering Japan Business”

by Philippe Huysveld (GBMC)

​”Japan Series”: Livre/Book 5

"Mastering Japan Business" (by Philippe Huysveld)

“Mastering Japan Business” (by Philippe Huysveld)


A reference Book for non-Japanese executives about “How to do business in Japan“!

More information from:


OR also from:


MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

Read my (e)Book “MOSAICA JAPONICA” and learn more about Japan’s Culture!

“MOSAICA JAPONICA: Lecture Culturelle du Japon socio-économique”

“Japan Series”: Livre/Book 3

an (e)Book (in French) about the Relations between Culture, Society and Economy in Japan

(Avec une Préface d’André Jaumotte)


Source: MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique


ANNEES 90” (in French) and learn more about Japan!


Third edition of the (e)Book “The Ultimate Survival Guide for Business in Japan”

The Ultimate Survival Guide for Business in Japan
by Philippe Huysveld
“Japan Series”: Book/Livre II
Editor: Lulu.com



“The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.”



More information from our Press Release at http://gbmc.agence-presse.net/?p=30&preview=true

or from our website at http://www.gbmc.biz/survival-guide–e-book.html




Troisième édition de “Lecture Economique Histoire Japon”, (e)Book, Philippe Huysveld

Lecture Economique de l’Histoire du Japon


Nous vous invitons à lire la Troisième édition du livre “Lecture Economique de l’Histoire du Japon” !!

Source: Lecture Economique Histoire Japon, eBook, Philippe Huysveld


Sortie d’un nouveau livre: “CHRONIQUE DU JAPON DES ANNEES 90”


Tribulations Culturelles d’un jeune Européen à Kyoto”

“Japan Series”: Livre/Book 4

an (e)Book about Life in Kyoto in the 1990s for a young European,

from a cultural, travel, social and academic perspective


​This book, by Philippe Huysveld, is a screening of Japan  in the 1990s,  from a cultural, travel, social, economic and academic perspective. It is intended at foreign students studying in Japan or at expats living in Tokyo as well as at the motivated reader or tourist interested in knowing more about the Culture, Society, Education and Economy of Japan.



Par Philippe Huysveld (GBMC)

« Ayant séjourné 30 mois (d’octobre 1992 à avril 1995) à Kyoto, la capitale culturelle du Japon, et ayant voyagé beaucoup à l’intérieur du pays, l’auteur de cette chronique espère, en partageant ses aventures quotidiennes et ses voyages, pouvoir donner à ses lecteurs une bonne idée de tout ce que le Japon de cette époque pouvait offrir.

Partageant son expérience académique, touristique, culturelle et sociale, au contact des habitants de Kyoto et du reste du pays, l’auteur présente à ses lecteurs des aspects peu connus du Japon en Occident, subtilités qui échapperont aux touristes étrangers de passage dans le pays.

Par conséquent, ce livre, par son découpage en 30 chroniques mensuelles correspondant au 30 mois de ce séjour, parsemé de photos illustratives, se veut « facile à lire » et s’adresse à un large public, curieux d’en savoir plus sur les aspects culturels, touristiques, académiques, linguistiques, économiques et sociaux du Pays du Soleil Levant.”

Philippe Huysveld, Mars 2017



Le livre de 222 pages au format eBook est disponible sur les sites suivants :

La version “paperback” de 134 pages en format A4 est disponible également sur le site:

Plus d’informations sur:



Cross-cultural Training Registration, GBMC Consulting


For registration to open, public seminars in Paris or Brussels areas, please check the dates available on this page and contact us

Source: Cross-cultural Training Registration, GBMC Consulting

NEW eBook – MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

Lecture Culturelle du Japon socio-économique

« Japan Series » : Book/Livre III
Editeur : Lulu.com
Par Philippe Huysveld (GBMC)
Avec une Préface d’André Jaumotte


Masque de Noh "Okina" réalisé par Philippe Huysveld


An eBook, in French, about the Relations between Culture, Society and Economy in Japan, Avec une Préface d’André Jaumotte

More information from:  MOSAICA JAPONICA, Lecture Culturelle du Japon socio-économique

First Tsukiji Market Auction of 2017: tuna price peaks at 74 Mio JPY!

Tsukiji Market - Fish Auction (picture by Lagardère Active Digital)

Tsukiji Market – Fish Auction (picture by Lagardère Active Digital)


In short:

First Fish Auction of the year at Tsukiji Market in Tokyo, where the first red tuna (maguro)of the year 2017 (212 kg) was sold for as little as 74.2 Millions JPY (about 605.000 Euros), the second highest price since the record breaking price of 155.4 Millions JPY in 2013. For the sixth time, it is the restaurant chain “Sushizanmai”, headed by Mr Kiyoshi Kimura, who bought the giant tuna fish.

At this level of prices, it’s time to become a fisherman and to learn more about red tuna fishing!!

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