Tag Archives: GBMC

TPP: US-Japan trade agreement deal soon?

TPP (image source: cas.go.jp)

TPP (image source: cas.go.jp)

 

A senior official of the U.S. Chamber of Commerce said Friday she expects the 12 countries negotiating a Pacific free trade initiative (the U.S.-led TPP) to strike a deal before June, as the United States and Japan seem to be reaching a bilateral deal over Tokyo’s exceptional tariffs on five agricultural products — rice, beef and pork, wheat, dairy products and sugar.

Would this impact on/speed up talks for a EU-Japan FTA/EPA/EIA agreement?

Read morehttp://www.japantimes.co.jp/news/2015/02/28/business/economy-business/u-s-business-leader-envisions-tpp-deal-before-june/#.VPLqauk3PIU

 


Visit and Invest in Belgium, at the heart of the EU! (new brochure)

Belgium (source: Wikimedia commons)

Belgium (source: Wikimedia commons)

 

“Belgium at a glance” is a digital brochure providing a light overview of what our country is all about. The brochure is richly illustrated with photos, making it highly accessible to anyone who wants to find out more about Belgium. The brochure is available in 8 languages.

DownloadBelgium_At_A_Glance_EN_LowRes_tcm312-250285

 

Source:

 


EU Gourmet Cuisine in Tokyo

European cuisine in Japan. Haven’t you booked yet?

Read: “How Noma took Tokyo: What happened when the planet’s best restaurant moved to the gourmet capital of the world?”

http://www.independent.co.uk/life-style/food-and-drink/features/how-noma-took-tokyo-what-happened-when-the-planets-best-restaurant-moved-to-the-gourmet-capital-of-the-world-10042324.html


The Japanese Consumer Mindset

GBMC - B2C Marketing in Japan

GBMC – B2C Marketing in Japan

First of all, you must understand the traditional “Japanese Consumer Mindset”!

Anyone shopping or retailing in Japan will quickly spot Japanese specificities (compared to Western standards) impacting the Japanese consumer behaviour, lifestyle, purchasing habits, preferences of merchandise, design taste, response to marketing campaigns and service expectations.

Some of these differences originate in the Japanese culture and society:

  1. Japan is a country with strong cultural context: the Japanese retain a wealth of information on people and maintain, through an extensive network of friends, colleagues, customers, suppliers, close personal relationships. “Relational maintenance” includes the purchase of gifts.
  2. The ideal communication is indirect (subtle hint), non-verbal (if not, suspicion) and emotional (often used in commercials). A present might sometimes tell more than words.
  3. Key concepts in traditional Japanese culture might influence the extent of the “Relational maintenance”: 1) collectivism & group spirit; 2) a strong hierarchy, often based on seniority, synonymous with experience and wisdom; 3) a strong division of gender roles: although the situation changes; 4) a monochronic culture, where individuals generally do one thing at a time.
  4. Population in Japan is aging much faster than in most other developed countries, due to one of the longest life expectancy and one of the lowest birth rate. Consequences for retailers are a clear switch to the “silver market”.
  5. The “bubble crisis” of the nineties and the following “lost decade” have impacted the way younger generations consume. Another consequence of the crisis is a wider gap between regular workers and non-regular workers (bi-polarized society), source of differences in spending power.
  6. The Life cycle is another important factor to consider:
      • Two positive phases in consuming are the [22, 26/29 years old] segment (from graduation till wedding) and the [50, 60 years old] segment (kids have graduated , 2 incomes are available)
      • Two negative phases in consuming are the [29, 50 years old] segment (single income and raising kids) and the retirement segment.

All those specificities draw a specific Japanese mindset and impose specific service and marketing implications for any company willing to retail in Japan.

 

Read more from us on Linked In from:

https://www.linkedin.com/pulse/japanese-consumer-mindset-philippe-huysveld-ir-mba

 


Formations Interculturelles EUROPE-JAPON (announcement in French)

EU-Japan Relations

EU-Japan Relations

 

Les Consultants en Affaires Europe-Japon de GBMC ont le plaisir et l’honneur de vous faire part du lancement de trois nouvelles séries de formations interculturelles Europe-Japon données dans le centre de Paris et, dans une moindre mesure, à Bruxelles.

En voici le détail:   http://gbmc.agence-presse.net/2015/02/14/formations-interculturelles-europe-japon/


Which future for Consumer electronics (gadgets)?

Akihabara shops - Tokyo

Akihabara shops – Tokyo

” The future of tech may not be in flashier, more powerful hardware, but instead in services enabled by clever software. The gadgets matter, but only if they allow for software that can create useful, perhaps groundbreaking services that work across all our gadgets. ” (Farhad Manjoo, The New York Times)

Great Insight. Read more at: http://www.nytimes.com/2015/01/08/technology/personaltech/why-gadgets-must-adapt-to-a-world-ruled-by-software.html?smid=li-share&_r=0

 


A new EU army utility helicopter for Japan?

 

Airbus X4 (source - Heliforum)

Airbus X4 (source – Heliforum)

 

 

Japan Considers Airbus X4 For Army UH-X Program

(Source: Aviation Week & Space Technology, Bradley Perrett, January 8, 2015)

” Airbus is urging Japan to base its next army utility helicopter on the X4, an advanced rotorcraft that the European manufacturer is developing for the civil market. If the offer is accepted, the army UH-X program could be a breakthrough in Japan’s process of entering into the global arms market, since the military X4 would become a partly Japanese product offered for international sale. Because Japan is now willing to consider arms exports, Airbus Helicopters and long-time partner … ”

Read more at: http://aviationweek.com/defense/japan-considers-airbus-x4-army-uh-x-program

 


Need to understand better Business in Japan or with the Japanese?

 

GBMC cross-cultural training courses

GBMC cross-cultural training courses

 

Need to understand better Business in Japan or with the Japanese?

Check our Cross-cultural Training courses!

That is, we are happy and proud to launch, at GBMC, a new set of EU-JAPAN CROSS-CULTURAL TRAINING COURSES designed for EU and Japanese executives either working for Japanese companies or doing business with Japan. With, of course, our touch to it!!  In short, we now offer in-house/company-specific seminars (training customised and delivered for your company) as well as open business seminars  (training open to all companies) in the centre of Paris and, to a lesser extent, in Brussels area.

Training courses are sorted out according to the following three series:

.
SERIE 1: Cross-cultural training for Japanese expatriates working in Europe

Our aim here is to increase EFFECTIVENESS IN THE WORKPLACE through overcoming cultural differences between European staff and Japanese expatriates.

Seminars (half a day each) are aimed at raising general cultural awareness as well as at understanding and developing practical strategies for solving cultural differences and conflicts which might rise at the office, from a Japanese staff perspective.

Half-day training courses:

€> our General Workshop #1.0: Working and Communicating with European Colleagues
€> our Training Module #1.1: Managing European staff effectively

.

SERIE 2: Cross-cultural training for European staff in Japanese companies

Our aim here is to increase EFFECTIVENESS IN THE WORKPLACE through overcoming cultural differences between European staff and their Japanese colleagues or bosses.

Seminars (half a day each) are aimed at raising general cultural awareness as well as at understanding and developing practical strategies for solving cultural differences and conflicts which might rise at the office, from a European staff perspective.

Half-day training courses:

€> our General Workshop #2.0: Working and Communicating with Japanese Colleagues
€> our Training Module #2.1: Managing in a Japanese Organisation

.
SERIE 3: Training for EU companies approaching the Japanese Market or working with Japanese companies (Japanese customers, clients or partners)

Our aim here is to increase EFFECTIVENESS IN DOING BUSINESS WITH THE JAPANESE through overcoming cultural differences between Europeans and Japanese.

On a standard base, we propose the following 5 seminars (half a day each):

€> our General Workshop #3.0: ” Doing Business with Japan ”
€> our Training Module #3.1: ” Business Negotiations in Japan ”
€> our Training Module #3.2: ” Business Meetings in Japan ”
€> our Training Module #3.3: ” How to pitch to Japanese prospects ”

On a more in-depth base, we propose the following 2 seminars (one full day each):

€> our Advanced Workshop #3.4: ” How to export to Japan and How to market your products in Japan ”
€> our Advanced Workshop #3.5: ” Japan Entry Strategies and How to set up an office in Japan ”

MORE DETAILS FROM our website at:
http://www.gbmc.biz/Japan_Training.html   and
http://www.gbmc.biz/Training_-_Registration.html


Shop & Travel in Belgium – Japanese edition !!

Shop and Travel in Belgium

Shop and Travel in Belgium

 

ショップ&トラベルベルギー2014-2015年秋冬号 /
Japanese Shop&travel in Belgium Fall-Winter 2014-2015.

Link:  Shop and Travel in Belgium Japanese FW 2014-15

 


Which future for Japan’s space exploration?

 

Hayabusa (source: Wikipedia)

Hayabusa (source: Wikipédia)

 

Interesting article about HAYABUSA 2 and the challenges of Space Exploration for Japan. Read:

http://www.japantimes.co.jp/opinion/2014/12/25/editorials/japans-space-goals/?utm_source=digg#.VJvp-14gOA


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