“OMOTENASHI”: Get the Japanese Service Mindset !!
More details about this concept in the following Post from Mikitani-san (Rakuten):
Category Archives: Business
Guidelines for B2C Marketing in Japan
B2C Marketing in Japan
Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the March 2014 edition of the Centre’s Newsletter.
Article to be found page 13 of the Newsletter:
http://www.eu-japan.eu/sites/eu-japan.eu/files/march14.pdf
2) permanently online, on the “EU Business in Japan” website:
http://www.eubusinessinjapan.eu/library/publication/article-guidelines-for-b2c-marketing-in-japan
Free Webinar “B2C and B2B Marketing in Japan” at the EU-Japan Centre for Industrial Cooperation
B2C and B2B Marketing in Japan
Webinar 09: Get to Know your Client and Adapt
15-04-14 | 10:30 h – 11:30 h Brussels time
How to Master B2C and B2B Marketing in Japan?
Many export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension in the Country of the Rising Sun. The interest of Japan Success Stories lays in what they usually showcase, that is, Persistence and Concepts like “Getting to know your Client” or “Adapt and Change”, more than in the very results achieved. In this webinar, we will give you some insight into the Japanese Market, as well B2C as B2B, and we will show you how to Adapt to the local specificities.
In the first part (B2C), we will speak about the Retail Market, the traditional “Japanese Consumer Mindset”, the changes in Japanese Consumer Behaviours and the growth of the Internet Retail Market. Further, taking from our experience and from over 50 EU Success Stories in Japan, we will make recommendations for your B2C Marketing Mix in Japan. In the second part (B2B), we will make an overview of Japan’s B2B Universe from a regional, a national and a global point of view. We will speak about Private B2B Directories, Public tenders, the Reconstruction Process, as well as about the governmental policy of Industrial Clusters nationwide, as potential sources of business opportunities. Finally, we will make recommendations for your B2B Marketing Mix in Japan.
The webinar is targeted to EU companies exporting to Japan (Indirect Sales) or to EU companies already established and doing business in Japan (Direct Sales).
Registrations are open until the 11/04/2014 included.
What you will learn during this webinar?
In 40 minutes from your desk, discover:
- How the traditional “Japanese Consumer Mindset” is changing?
- Where are the opportunities in the Internet Retail Market?
- How to adapt your B2C Marketing Mix?
- How to look for online opportunities in Japan’s B2B Universe?
- How to adapt your B2B Marketing Mix?
Programme
- Introduction
- Expert’s presentation
- Q&A Session
- Conclusion
Speaker: Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Organiser: EU-JAPAN CENTRE for Industrial Cooperation – EU-based Office (Brussels)
If interested, please register at the Centre: http://www.eubusinessinjapan.eu/user/register
Free Report on JAPAN ENTRY STRATEGY
JAPAN ENTRY STRATEGY
Following GBMC’s successful WEBINAR performance on the same subject, webinar that took place on February 25th
( webinar recording and Powerpoint Presentation are available from: http://www.eubusinessinjapan.eu/library/event/webinar-04-japan-entry-strategy),
the EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION has released our 60-pages Report on JAPAN ENTRY STRATEGY,
which can be downloaded (after registration) from the following link:
http://www.eubusinessinjapan.eu/library/publication/report-japan-entry-strategy
If interested or if you have further questions or comments, please contact us at GBMC (info@gbmc.biz)
GBMC New Logo !
GBMC has a new LOGO !!!
Please also feel free to check our website www.gbmc.biz or to follow us on our Linked In company page:
http://www.linkedin.com/company/2420671?trk=tyah&trkInfo=tas%3AGBMC%2Cidx%3A1-3-3 !
GBMC’s Logo
Japan’s Aerospace Industry ambitions are real !
Honda Aircraft announced that the FAA issued Type Inspection Authorization (TIA) for the HondaJet, a key milestone in the light jet’s certification program. Now that the jet’s GE Honda Aero HF120 engine is certified and the TIA issued, Honda Aircraft…
Why Europe and Japan need an EPA !
GBMC Article published by the EU-Japan Centre for Industrial Cooperation:
1) in EU-JAPAN NEWS, in the December 2013 edition of the Centre’s Newsletter. Article to be found page 18 of the Newsletter #44: EU-Japan News December 2013
2) permanently online, on the “EU Business in Japan” website: http://www.eubusinessinjapan.eu/library/publication/article-why-europe-and-japan-need-an-epa
HAPPY NEW YEAR 2014 !
A CHEERFUL NEW YEAR 2014 !
JOYEUSE ANNEE 2014 !
新年明けましておめでとうございます。
We look forward to exchanging with you (again) in 2014, further enhancing Business and Cultural Relations between Europe and Japan. Please feel free to follow us next year, on the new site www.EUbusinessinJapan.eu launched by the EU-Japan Centre for Industrial Cooperation.
Best Wishes,
Philippe Huysveld,
GBMC, Paris area, France
Author of “Lecture Economique de l’Histoire du Japon”:
Sales Outside one’s confort zone: in Japan.
Long-term B2B Sales Strategy in Japan:
“Outside one’s confort zone – in the Country of the Rising Sun”.
GBMC Article published in pages 5 and 6 of “Trade Flows and Cultural News”, the BJA (Belgium Japan Association)
Newsletter (December 2013 edition):
Free Webinar “Japan Entry Strategy” at the EU-Japan Centre for Industrial Cooperation
“JAPAN ENTRY STRATEGY” WEBINAR #4
Date: Tuesday, 25 February 2014
Time: from 10:30 to 11:30 (Brussels time)
What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements?
[Abstract] There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available. Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the webinar and for which we will give specific and practical information, according to the following three categories:
- Part I – Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations.
- Part II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
- Part III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.
The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.
What you will learn during this webinar?
In 30 minutes from your desk, discover:
- What are the advantages and disadvantages of each Entry Strategy?
- Does my company really need an office? What are the benefits and costs for the business?
- What type of legal structure is available for direct sales and partnerships in Japan?
- Which are the most common (4) Market Entry Scenarios?
- Which criteria or parameters (4) impact the choice of a business structure?
Programme:
- Introduction
- Expert’s presentation
- Q&A Session
- Conclusion
Speaker: Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation
Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels)
REGISTER !
Should you be interested in this event, feel free to register on:
www.gbmc-blog.biz 