December 9, 2013

Host a EU student in Japan !

By GBMC

VULCANUS in Japan - picture

The EU-Japan Centre for Industrial Cooperation, a joint venture between the METI and the EU Commission/DG Enterprise, is in charge for the exchange programme for students VULCANUS IN JAPAN.

The Centre is now calling for applications from Japan-based industrial companies willing to host a EU student in engineering or other scientific fields, from January 2015 for 8 months. The deadline to apply is end of January 2014.

PLEASE CONTACT THE CENTRE IF YOU KNOW OF INTERESTED JAPAN-BASED INDUSTRIAL COMPANIES

Please find JP& English version of the announcement, in hyperlink below:

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December 9, 2013

Sales Outside one’s confort zone: in Japan.

By GBMC

Long-term B2B Sales Strategy in Japan:

“Outside one’s confort zone – in the Country of the Rising Sun”.

GBMC Article published in pages 5 and 6 of  “Trade Flows and Cultural News”, the BJA (Belgium Japan Association)

Newsletter (December 2013 edition):

http://www.bja.be/pdf/tf/Number101.pdf#!

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November 25, 2013

Free Webinar “Japan Entry Strategy” at the EU-Japan Centre for Industrial Cooperation

By GBMC

“JAPAN ENTRY STRATEGY” WEBINAR #4

Date: Tuesday, 25 February 2014

Time: from 10:30 to 11:30 (Brussels time)

What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements?

[Abstract]  There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available. Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the webinar and for which we will give specific and practical information, according to the following three categories:

  • Part I – Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) &      E-commerce or E-business Operations.
  • Part II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
  • Part III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.

The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

What you will learn during this webinar?

In 30 minutes from your desk, discover:

  • What are the advantages and disadvantages of each Entry Strategy?
  • Does my company really need an office? What are the benefits and costs for the business?
  • What type of legal structure is available for direct sales and partnerships in Japan?
  • Which are the most common (4) Market Entry Scenarios?
  • Which criteria or parameters (4) impact the choice of a business structure?

 Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker:  Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)

Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation

Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels)

REGISTER !  

Should you be interested in this event, feel free to register on:

http://www.eu-japan.eu/webinar-registration

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November 5, 2013

New official website “EU Business in Japan” coming soon!

By GBMC

As explained in page 3 of the October 2013 Newsletter of the EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION

(see attached file: EU-Japan News October 2013), the EU-Japan Centre is developing a new website (www.EUbusinessinJapan.eu) dedicated to

business information on Japan, as well as running related side activities (webinars, experts’reports, e-learning sessions) on Japan for EU companies.

As the website will be members only, you can already register (for free) at the following link: http://www.eu-japan.eu/member-ship-registration. The website will be launched in January 2014.

Further, GBMC will contribute to the www.EUbusinessinJapan.eu project by providing 3 Market Reports and animating 3 webinars on the following subjects:

– Japan Entry Strategy (webinar scheduled on 25 February 2014)

– Get to know your Client and Adapt (about B2C and B2B Marketing Strategies in Japan; webinar scheduled on 16 April 2014)

– Renewable Energies in Japan (webinar scheduled on 20 May 2014)

Please feel free to register and to follow/join/contact us (info@gbmc.biz)!  Further details will be given in later posts.

Finally, in the same October 2013 Newsletter (check page 17) of the EU-Japan Centre, you will find a revised version of one of our articles

“IS JAPAN STILL INNOVATIVE?”. We hope you will like it.

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November 4, 2013

Play “verbal catch” at the office!

By GBMC

One way to explain how Rakuten became a success:

Play “verbal catch” or Converse Constructively (don’t gossip or complain) at the Office!

Great insight from Mikitani-san.

http://www.linkedin.com/today/post/article/20131029124100-52782505-converse-don-t-complain

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October 21, 2013

PANASONIC to stop PDP (Plasma Display Panels) production!

By GBMC

What a pity! When introduced 15 years ago, PDP was the “future” in terms of TV Display, featuring a superior image quality!

Times have changed and Japanese Electronics Giants have to constantly change/restructure/reorganize!

http://www.forbes.com/sites/stephenharner/2013/10/15/whither-japan-stocks-panasonic-sony-and-sharp/?goback=%2Egmp_4385902%2Egde_4385902_member_5798053444665237507#%21

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October 11, 2013

Good News for EU-Japan Aerospace Business!

By GBMC

1) Airbus CEO: JAL order to help spur ties with Japan aerospace firmsin.reuters.com

http://in.reuters.com/article/2013/10/07/us-airbus-japan-ties-idINBRE99604920131007?goback=%2Egmp_4385902%2Egde_4385902_member_5794364986771918850#%21

2) Mitsubishi Aircraft unveils Japan’s first small passenger jet

http://ajw.asahi.com/article/economy/business/AJ201309090073#!

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October 7, 2013

Become friend with your customers!

By GBMC

Great presentation on Slideshare !

This shows some similarities with Long-term Sales & “Relational Maintenance” in Japan.

http://fr.slideshare.net/stevenvanbelleghem/what-if-customers-become-friends?utm_source=slideshow&utm_medium=ssemail&utm_campaign=weekly_digest

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September 9, 2013

Is Japan still Innovative ?

By GBMC

With 18.8 billions JPY spent on R & D in 2008, that is, 3.8% of its GDP, Japan definitely wants to be an innovating country, trendsetter in Asia and in the world. With its record number of patents, this country has been the source of breakthroughs in various industries, like Automotive, Electronics, Telecoms, Automation and Robotics, among others. Having recognized the importance of Science and Technology, its government has strengthened in the 90s its support to technological innovation by funding fundamental research as well as key applied research projects. In 2013, what is the situation? Plagued with major structural problems, is Japan still an innovative country? What are the successes and mistakes of the Japanese example? What are the challenges and priorities? What lessons can we learn?

See more at: http://storiesjapan.com/is-japan-still-innovative

(article translated in English from French)

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September 5, 2013

Face-to-face vs Virtual Conversation

By GBMC

It is usually well known that face-to-face meetings work better in Japan. So, what should we think of Mikitani-san praising Virtual Conversation ?
I think a combination of both types works best.
What do you think and why ?

http://www.linkedin.com/today/post/article/20130903134714-52782505-in-praise-of-virtual-conversation?goback=%2Egmp_4385902%2Egde_4385902_member_271202556

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